The evil eye, an iconic symbol of protection and positivity, has long been a cherished element of Middle Eastern heritage. Believed to ward off negative energy and bring good fortune, its rich cultural significance has transcended borders and found a place in modern design. At The Power of 28, we are proud to celebrate this tradition by reimagining the evil eye in unique, contemporary ways that suit your everyday lifestyle.
From tees and sweaters to mugs, wall art, and tote bags, the evil eye symbol is thoughtfully integrated into our collections, blending cultural authenticity with modern aesthetics. The timeless blue eye and vibrant designs are not just stylish; they also carry the powerful message of protection, abundance, and positivity—perfect for those who seek meaning in their everyday objects.
Our products, ranging from phone cases to beach towels and home decor items, offer a way to carry a piece of the Middle East’s cultural heritage into your daily life. Whether you’re sipping coffee from an evil eye mug or accessorizing with an eye-adorned tote bag, each item is designed to inspire and empower. Every detail reflects our commitment to quality and the deep-rooted symbolism of the blue eye.
For us, the evil eye isn’t just a design—it’s a story of resilience, protection, and the power to ward off negativity. As owners with roots in the Middle East, we bring an authentic connection to the symbol, blending our heritage with modern design elements to create products that resonate globally. The Power of 28 is more than a brand; it’s a journey of cultural appreciation and self-expression.
Explore our collections and bring a piece of history into your life with products that are as meaningful as they are stylish. Whether as a gift or a personal keepsake, our evil eye-inspired designs make every day feel a little more protected and inspired.